Dealing with Difficult Clients: Protecting Your Agency and Preserving Team Morale
Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...
Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.
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[News] How the Google Ads Update to Transparency Center Affects Marketers
A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...
Marketers: How to Adapt to Google Ads Automation & AI
The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...
Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?
3 Ways Your PPC Campaigns Positively Impact Your SEO
In this article, we look at three ways running PPC ads benefits your SEO—from active strategies you can use to...
PPC vs. SEO: Pros, Cons and When to Use Each
At WhatConverts, we’re huge fans of PPC. And SEO is another one of our favorites. But the truth is, every...
The Triple T of Search Marketing: Why Search is so Powerful
What makes paid search marketing so powerful is that you can target your audience at the time they need your...
HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?
In this article, we’ll provide you with a detailed comparison of HubSpot Marketing Hub and WhatConverts, including their features, main...
9 of the Best Marketing Dashboard Tools for Agencies
The best marketing dashboard tools can help facilitate a better relationship between the agency and the client. Those tools can...
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