Test Blog
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Team Member Spotlight: John Tomory—The O.G. WhatConverts User
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Google Ads Says a Call Is a Conversion—Sales Might Disagree
What is a "conversion," anyway? Sales and marketing have two completely different definitions.
If Your Client Asks "Which Calls Turned Into Revenue," Can You Answer?
All of your graphs are trending up. Yet you can't tell your client what it means for their bottom line.
Why “Call Conversions” in Google Ads Rarely Match What Sales Actually Closes
Google counts calls; sales counts opportunities. These aren't conflicting measurements—they're measuring completely different things.
How Many Conversions Do You Need to Train the Ads Algorithm?
Google's official recommendation for automated bidding strategies is at least 30 conversions within 30 days, but that's the bare minimum,...
Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions
Google Ads doesn't count conversions the way you think it does, and what Google counts as a “conversion” isn’t always...
Product Update: Marketing Spend Just Got More Actionable
Track marketing spend by month, include additional costs, and view 12-month performance reports to connect spend to lead outcomes in...
The "Doing Stuff" Problem: Why Random Marketing Kills Optimization
Too many small businesses get caught in a cycle of stop-start marketing that breaks the optimization cycle before it begins.
Your Landing Page A/B Test "Winner" Is Losing You $40K/Month
Learn why your A/B testing tool is lying to you—and how to connect test results to value so your winners...
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