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HVAC Marketing That Breaks the Seasonal Slump: Creating Year-Round Lead Flow

Break the seasonal slump with year-round HVAC marketing strategies. Learn how lead tracking reveals profitable opportunities in off-peak seasons.
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

What is Cost Per Lead and Why Should You Care?
Lead Analytics

What is Cost Per Lead and Why Should You Care?

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

Introducing the New WhatConverts Dashboard
Marketing

Introducing the New WhatConverts Dashboard

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

Attribution Models in Marketing: Why It's Valuable and How to Measure
Lead Analytics

Attribution Models in Marketing: Why It's Valuable and How to Measure

Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

Agency Pricing: How to Show Value When Clients Can't Make Sales
Lead Analytics

Agency Pricing: How to Show Value When Clients Can't Make Sales

Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

WhatConverts Tips: Automation and the New Mobile Dashboard
Marketing

WhatConverts Tips: Automation and the New Mobile Dashboard

WhatConverts makes it easy to track marketing success on the go with automation and a brand new mobile dashboard,

Atomic Marketing Boosts PPC Conversions by 40% with WhatConverts and Google Smart Bidding
Marketing

Atomic Marketing Boosts PPC Conversions by 40% with WhatConverts and Google Smart Bidding

WhatConverts allows Atomic Marketing to leverage Google Smart bidding to its full potential by providing Google with more accurate data.

7 Tips for Setting Your Client's Marketing Budget
Marketing

7 Tips for Setting Your Client's Marketing Budget

WhatConverts can give you the data you need to set your client's CPC and SEO marketing budget. Read on to...

Customer Reporting Trends: How to Use Value-Based Metrics
Lead Analytics

Customer Reporting Trends: How to Use Value-Based Metrics

Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

How to Measure Lead Generation Metrics with WhatConverts
Lead Analytics

How to Measure Lead Generation Metrics with WhatConverts

WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.

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