HVAC Marketing That Breaks the Seasonal Slump: Creating Year-Round Lead Flow

Best Call Tracking Software for Marketers & Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

What is Cost Per Lead and Why Should You Care?
Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

Introducing the New WhatConverts Dashboard
The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

Attribution Models in Marketing: Why It's Valuable and How to Measure
Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

Agency Pricing: How to Show Value When Clients Can't Make Sales
Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

WhatConverts Tips: Automation and the New Mobile Dashboard
WhatConverts makes it easy to track marketing success on the go with automation and a brand new mobile dashboard,

Atomic Marketing Boosts PPC Conversions by 40% with WhatConverts and Google Smart Bidding
WhatConverts allows Atomic Marketing to leverage Google Smart bidding to its full potential by providing Google with more accurate data.

7 Tips for Setting Your Client's Marketing Budget
WhatConverts can give you the data you need to set your client's CPC and SEO marketing budget. Read on to...

Customer Reporting Trends: How to Use Value-Based Metrics
Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...

How to Measure Lead Generation Metrics with WhatConverts
WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.
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