Alex Thompson
Each quarter, software-review powerhouse G2 analyzes 145,000+ tools and publishes its seasonal Grid Reports based on real, verified user reviews. In the Summer 2025 reports, WhatConverts once again captured the top spot for Results in Call Tracking, Attribution, and Marketing Analytics—proving that marketers rely on us to track smarter, attribute accurately, and optimize faster.
Highlights this quarter
- Maintained #1 Ranking for Results in Call Tracking, Attribution & Marketing Analytics
- 21 total #1 rankings across small-business, mid-market, and overall grids
- Top 3 placement in 50 categories
Where Our Rankings Come From
With 60 million+ visitors a year, G2 is the world’s largest software-review marketplace—and it protects that status rigorously. Every review must come from a real, verified user and pass a multi-step moderation process that checks for:
- Authenticity – reviewer identity and product use confirmed
- Relevance – feedback must describe an actual experience
- Neutrality – no conflicts of interest or promotional bias
- Originality – duplicate or plagiarized content is rejected
Anything that flunks these checkpoints never sees the light of day. Want the full details? See G2’s Community Guidelines and Research Methodologies linked below.
WhatConverts: Ranked #1 in 21 Categories
| #1 Badges We’re Celebrating | |
| Results | Call Tracking • Attribution • Marketing Analytics |
| Implementation | Attribution • Marketing Analytics |
| Usability | Marketing Analytics • Attribution |
| Relationship | Call Tracking • Attribution • Marketing Analytics |
On top of those 21 wins, WhatConverts now holds a Top-3 rank in 50 different categories, including:
- #2 Usability – Inbound Call Tracking
- #2 Implementation – SMB & Mid-Market Marketing Analytics and Attribution
- #3 UK Regional Grid – Attribution and Inbound Call Tracking
And we’re still officially recognized in three fast-growing spaces:
- Lead Capture
- Lead Intelligence
- Conversation Intelligence
Why the Change?
Summer 2025 was stacked with product launches that help marketers uncover even more ROI:
| New Feature | How It Drives Better Results | Learn More About It |
| Quote and Sales Value → Google Ads | Sends post-conversion revenue back to ad platforms for smarter bidding | Announcement Article |
| Alerts Center | Real-time notifications when high-value leads hit your pipeline | Announcement Article |
| Customer Stories Hub | In-app library of use cases so users can replicate proven wins | Customer Stories Hub |
As our platform expands, G2 reviewers increasingly view WhatConverts as an all-in-one attribution and analytics command center—not just a call tracker. We love that (because that’s exactly why we built it).
If you want to learn more about how to grow your marketing prowess with WhatConverts, be sure to check out the WhatConverts Training Center. It’s absolutely free and unlocks a whole new world of ROI potential.
WhatConverts Summer 2025 Core Review Scores
| Metric | Summer ’25 | Change vs. Spring |
| Meets Requirements | 9.4 | +0.0 |
| Ease of Use | 9.2 | +0.0 |
| Ease of Setup | 9.2 | -0.1 |
| Ease of Admin | 9.4 | +0.0 |
| Quality of Support | 9.9 | +0.1 |
| Good Partner? | 9.7 | +0.0 |
| Product Direction | 9.7 | +0.1 |
These scores place us among the highest-rated platforms in any of our categories.
Wrapping Up
To every marketer who left a review—thank you! Your feedback fuels our roadmap and helps others discover a better way to prove and grow marketing ROI.
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